No Assembly Required

Love it or hate it, IKEA is known the world over for its cleverly designed home furnishings, innovative marketing campaigns and big box stores. Now the global colossus has set its sights on an entirely new market—budget hotels.

Inter IKEA, the owner of the IKEA brand, has announced that it plans to build at least 100 budget boutique hotels around Europe over the next few years. The first IKEA brand hotels are set for Germany, Poland, the Netherlands and the U.K.. There’s no word on expansion to the Americas or Asia, yet.

This entry was posted in Europe, Hotels, Tourism and tagged , , , , . Bookmark the permalink.

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