Making Public Transit Cool

There’s not much humor to be found in public transportation here in the U.S., but the Danish transit organization Midttrafik knows how to make public transit fun. Here are two versions of their recent, very amusing commercial aimed at making bus riding “cool”. The Danish version is funnier, but the U.K. video is good for a giggle too.

By the way, Midttrafik also runs many of the transit companies around Central Denmark, including in Aarhus and two regional railways.

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One Response to Making Public Transit Cool

  1. This is fantastic. And I can’t be alone, after a winter of BBC4′s showing of Danish TV shows like Forbrydelsen (The Killing) and Borgen, in thinking I actually understood the Danish version :-)

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