How Important Are Online Reviews

The online reputation management company TrustYou has just released this neat infographic  (see below) that examines the impact of web reviews and social media on travel booking decisions.

Would you book a hotel that had no online reviews? Well 49% of hotel guest won’t even consider it. While 52% of travelers have changed their plans because of social media comments. Do you trust your friends’ online reviews? Do online reviews have a significant impact on your travel choices?

TrustYou-ORM-Infographics

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