Books Are My Bag is an upcoming nationwide campaign throughout the UK celebrating books and bookshops. The collaboration among publishers, writers and bookstores—both chain and indie—is the biggest promotion for bookshops ever launched in Britain. The mission is to rally support for bookstores under threat from Amazon and digital books.

Books Are my Bag is calling on booklovers to show support by visiting their favorite bookshop on Saturday September 14th and to purchase a book (or more). Bookstores throughout the UK will be hosting a “Big Bookshop Party” to mark the debut of the campaign, which runs through Christmas. They will also be handing out a quarter of a million book bags.

Hopefully, the concept will catch on in the U.S. and other countries.

Related articles

• Five good reasons to support your local indie bookshop (guardian.co.uk)
• The Bookshop Crawl (Harvard Square) (cobblestonesoup.wordpress.com)