traveling book

Last month, the Associazione Italiana Edtitori (the Italian Publishing Association) launched a national campaign to promote reading—and book buying. They recruited thousands of social media savvy ambassadors to post messages encouraging young people to read. The group also commissioned a  song by Samuele Bersani and created  this charming video titled Le storie che non conosci (the story that you don’t know), which follows the travels of one beloved book.

This entry was posted in Books, Europe, movies, Travel Writing, Writing and tagged , , . Bookmark the permalink.

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