Florida is one of those places that you never really know unless you’ve lived there. Having spent the better part of my twenties in the Sunshine State, and having resided in both South and North Florida, I feel that my understanding of the place is equal to most. I can honestly say that I loved living in Florida, until I didn’t.
The new book Florida!, which is illustrated by Gabriel Alcala, takes a decidedly tongue in cheek look at America’s playground. The not quite travel guide book dives into local histories with essays and interviews, but also offers wacky Florida survival guides like a step-by-step diagram on “kicking a shark’s ass.” This is not a fanciful diversion. If you swim off of Florida’s beaches, you are guaranteed to be sharing the ocean with sharks.
Surprisingly, Florida! is published by A24 the film production company that uncoincidently produced movies like The Florida Project, set in a budget motel in Disney World’s shadow. Zola, Spring Breakers and Moonlight .
Along with the on point clever illustrations, you’ll also find a selection of terrific photos at work in Florida! – both contemporary and licensed vintage work.









