An Audacious Throwback

I only gave up my print subscription to the New York Times last year replacing it with the newspaper’s excellent digital version. But I still miss that satisfying feel of a big, foldable broadside edition. Now the new County Highway, which boldly describes itself as “America’s Only Newspaper,” is offering a throwback to the golden era of America’s ink-stained broadsheets. The bi-monthly paper is a love letter to the joys of reading in print, presenting itself up as a 19th-century newspaper.

County Highway daringly eschews the digital age—it won’t have an internet edition. Its online footprint will be limited to select articles for subscribers and a narrow social media presence. Designed by the legendary team at Pentagram, the visual identity of County Highway demonstrates its commitment to print culture. Its typography pays homage to 19th-century newspapers, while headlines echo the clipped cadence of vintage journalism. Pentagram worked closely with County Highway’s co-founder and editor, David Samuels, to develop the look and feel of the publication. Samuels wanted to appeal to and cultivate an audience that is not afraid of a long read, and County Highway is really a magazine in the form of a newspaper. It has an outsider persona that is anti-digital and a nostalgia for the golden days of the newspaper.

According to co-founder and editor David Samuels (via the Guardian), the paper achieved its targets for year-three subscriptions and sales within the first three weeks of its launch in the summer, despite there being no advertising. Instead, copies of the first issue were simply displayed in bookstores and record shops in the US and Canada, relying on recognition and word of mouth.

 

 

 

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