If you believe the main stream media reports, it would seem that folks across the United States have given up on reading and spend all of their time glued to a mobile phone. But those of us in the book biz know that it’s not true. Check out the interesting map above from the geeks at Cloudwards that breaks down reading preferences from State to State.

For their research, data analysts at the cloud technology website Cloudwards collected Google Trends numbers from the past 12 months. They looked at search inquiries for several major genres, such as romance and fantasy. Relevant searches were also filtered under Google Trends’ “Books & Literature” category to exclude data related to movies and other mediums.