“It’s Just a Matter of Time,” a simple yet evocative phrase, appears on standard billboards in white Gothic typeface on a black background, disrupting the typical flow of commercial information. When the work was first installed in 1992 in Hamburg, the text was written in German: Es ist nur eine Frage der Zeit. The work is ideally installed in 24 outdoor billboard locations, and must be installed in a minimum of six locations. Gonzalez-Torres intended for the billboards to be situated in diverse locations and/or contexts in order to reach a broad cross-section of the general public.

Visit the link to see a map of all billboards, which are installed as of August 1 at the following locations*:
Ravena, NY | US 9W, south of Old Ravena Rd.
Albany, NY | 18 Second Ave (Second Ave and Clinton St.)
East Greenbush, NY | NY 9J, 2500’ south of Hays Road
Troy, NY | King St., 200’ north of River St.
Troy, NY | 4th St., opposite Polk St.
Palenville, NY | Route 32, 100’ south of Route 32A
*Note that over the course of the exhibition, the billboard locations will shift.

In addition to this work by Felix Gonzalez-Torres, TREES NEVER END AND HOUSES NEVER END features more than 50 artists from around the world, including Nate Lowman and Rirkrit Tiravanija, and explores the relationship between local ecology, history, and industry in the Hudson River Valley and its connection to New York City.