During a recent trip to Japan I was pleasantly surprised by many things. As a coffee geek, I was happy to discover that vending machine canned coffee is actually good throughout the country. But what I didn’t expect to find is that the great American actor Tommy Lee Jones is the face of canned coffee products and a cultural icon.

Jones has been the public face of BOSS coffee since 2006. The company’s entertaining and hugely successful ad campaigns feature Jones as an alien who has come to Earth in disguise to study humanity. Jones has posed as everything from a high school teacher to a fisherman in the wacky ads.

The many BOSS ads featuring Jones has made the actor a pop icon. In fact, he is more famous for his coffee commercials than his blockbuster films.

Take a look at the hilarious compilation video below to get a sense of just how funny the ad campaigns can be: