Times Square in the heart of New York City is renowned around the world for its over-the-top public advertising. It’s an urban wonderland of kinetic billboards, enormous video screens and non-stop tickers. But one 22 year-old design student from the Netherlands wants to turn all that ad space to art work, if only for a single day.

According to Justus Bruns, the driving force behind the project, “Times Square to Art Square is a complex project with a single goal: to turn all the advertising in Times Square into art for one day”. The young designer first visited NYC this year and immediately instigated TS2AS when he got home.

His goal is to transform the world’s most famous advertising space into a vast public museum, where international artists will create works specifically for Times Square. Visit the TS2AS website to donate, participate or submit your artwork for consideration.