Paris : L’impensable

Baker Jean-Louis Hecht operates a small chain of traditional boulangerie around Paris, but that has not stopped him from embracing a hitherto unthinkable method of delivering the iconic baguette. Earlier this year he began experimenting with a vending machine that heats pre-cooked baguettes and presents a finished loaf in a minute or so. The device is now selling more than 4,500 baguettes a month. Mon Dieu.

This entry was posted in Europe and tagged . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.