An impressive roster of New York City artists have signed-on to participate in a consciousness-raising project dubbed The Water Tank Project. Designed to draw public attention to the urgent need for water conservation and the myriad threats to the world’s limited safe, fresh water supply, TWTP’s first mission is to wrap some of NYC’s 10,000 iconic rooftop water tanks in eye-catching artwork.

The ambitious project is being produced by the not-for-profit Word Above the Street group, which plans to take TWTP on the road to Mexico City, Mumbai and Rio de Janeiro after NYC. You can discover more about it, and/or donate to the cause, by visiting the project site.