Rough Guides Are Back


The future of traditional travel guidebooks is still very much in doubt, but Britain’s Rough Guides is battling back to rebuild its brand and to hang onto market share. Facing a serious shake-up following its take-over by Penguin last Fall, Rough Guides dropped most of its non-travel titles and has refocused its efforts on its strong list of travel destination guides.

With a revamped website and an amusing new ad campaign, Rough Guides hopes that travelers will again opt for old-school, well researched guidebooks, along with digital media. As a former guidebook writer, I wish them well.

This entry was posted in Books, ebooks, Tourism, Travel Writing, Writing and tagged , , , . Bookmark the permalink.

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