Heineken Brewery recently launched a fun travel promotion campaign based on a game they call “Departure Roulette” at New York City’s JFK International Airport. The game dares flyers to drop their scheduled travel plans for a chance to travel to an unknown exotic location with the condition that they leave immediately. The players receive airfare, $2,000 and hotel stays.

“Departure Roulette” was inspired by Heineken’s ongoing marketing campaign called “Dropped” in which travelers are sent to a remote location where their adventures are filmed.