I’m certain that this story would never pertain to regular followers of Travel Between The Pages, but we’ve all run across geographically impaired travelers who don’t know the difference between Bucharest and Budapest. To set these folks straight, the Romanian candy bar brand ROM has come up with an amusing campaign to clear up the confusion once and for all.
With billboards in both capitals, bus ads, posters, videos, a website, and even specially embossed candy bars with the logo “Bucharest is not Budapest”, ROM and the rest of Romania hope to avoid all those awkward moments with the cartographically challenged tourists.
Travel Between The Pages 
Meh don’t like the campaign . I find it insulting towards Budapest. You cannot compare the two capitals. Budapest is so beautiful and interesting; Bucharest is …blah. Yes, I visited both more than once. Yes, I’ve got both citizenships :)))
I’m a big Budapest fan too, but I thought the candy campaign was a clever response to the geographically challenged tourists.
…more like geographically challenged “rock stars” and the likes. Travelers know where they go :))
Pingback: Bucharest, Not Budapest: Clearing the Confusion with Chocolate · Global Voices
Pingback: Bukarest, nicht Budapest: Ein Schokoriegel erklärt den Unterschied · Global Voices auf Deutsch
I live in Cluj-Napoca, Romania. Funny thing is, this same chocolate’s wrapper had a huge typo for years and years 😉
I think the campaign is very clever and can think of many other places that could benefit: when I lived in Thailand, many people thought we lived in Taiwan, and now that we’re in Switzerland, many (of the same!) people think we live in Sweden….
Pingback: Βουκουρέστι, όχι Βουδαπέστη: Μια σοκολάτα δείχνει τη διαφορά · Global Voices στα Ελληνικά
Pingback: Night Train from Budapest to Bucharest - Passing Thru