Bucharest is Not Budapest


I’m certain that this story would never pertain to regular followers of Travel Between The Pages, but we’ve all run across geographically impaired travelers who don’t know the difference between Bucharest and Budapest. To set these folks straight, the Romanian candy bar brand ROM has come up with an amusing campaign to clear up the confusion once and for all.


With billboards in both capitals, bus ads, posters, videos, a website, and even specially embossed candy bars with the logo “Bucharest is not Budapest”, ROM and the rest of Romania hope to avoid all those awkward moments with the cartographically challenged tourists.





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10 Responses to Bucharest is Not Budapest

  1. Meh don’t like the campaign . I find it insulting towards Budapest. You cannot compare the two capitals. Budapest is so beautiful and interesting; Bucharest is …blah. Yes, I visited both more than once. Yes, I’ve got both citizenships :)))

  2. Pingback: Bucharest, Not Budapest: Clearing the Confusion with Chocolate · Global Voices

  3. Pingback: Bukarest, nicht Budapest: Ein Schokoriegel erklärt den Unterschied · Global Voices auf Deutsch

  4. I live in Cluj-Napoca, Romania. Funny thing is, this same chocolate’s wrapper had a huge typo for years and years 😉

  5. I think the campaign is very clever and can think of many other places that could benefit: when I lived in Thailand, many people thought we lived in Taiwan, and now that we’re in Switzerland, many (of the same!) people think we live in Sweden….

  6. Pingback: Βουκουρέστι, όχι Βουδαπέστη: Μια σοκολάτα δείχνει τη διαφορά · Global Voices στα Ελληνικά

  7. Pingback: Night Train from Budapest to Bucharest - Passing Thru

  8. Pingback: Bucarest, non Budapest: una barretta di cioccolato spiega la differenza · Global Voices in Italiano

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