According to the World Travel Market 2013 Industry Report, British travelers still prefer old-school print travel guide books to online sources for trip planning and vacation research. The report, based on a survey of 1001 travelers, showed that 59% of travelers used a print version of a guide book—40% buying a new book and 18% borrowing from a friend or relative—while just 27% of British travelers favored web travel sites such as TripAdvisor™. And just 3% of survey respondents reported that social media and blogs were favored travel information sources.
Maybe I should go back to writing guidebooks after all. First I’ll forward a copy of the report to the hotshot lit agent who let my contract lapse.
- Frommer guidebooks come roaring back (seattletimes.com)
- Taking on TripAdvisor: How Mr and Mrs Smith carved travel guide niche (cnn.com)