I generally ignore video book trailers, and I’m not much of a memoir reader, but I’m a big fan of Gary Shteyngart‘s novels ( and his wacky book trailers) so I watched this one. The amusing, self-deprecating trailer for Shteyngart’s new memoir, Little Failure, which is out next month in the U.S., also “stars’ the ubiquitous James Franco, Jonathan Franzen and the wonderful Rashida Jones. If you’re not into memoirs, and you haven’t read them yet, pick-up one of Shtenygart’s hilarious novels.