The Original Cool

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I was tickled to see that the Netherlands Board of Tourism has revived its 2013 “Original Cool” travel marketing campaign. The three new episodes, which will once again be hosted by Mr. Cool himself, Pim de Koel, are target at Americans who need a little help reaching the level of cool inherent in being Dutch. I’ve got the facial hair and biking bits down, now I just need to focus on the cheese.

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