Bookmobile with an Italian accent

UNA NUOVA INIZIATIVA PER LA DIFFUSIONE DEL LIBRO proclaims the title at the top of the photo, or, in English, A New Initiative for Distributing Books.

The early 1920s bookmobile was actually publisher’s method of selling books to the public, not a library’s program to get books to more citizens. Treves, in the photo’s caption, refers to Emilio Treves (1834-1916), the founder, editor, and publisher of L’Illustrazione Italiana. This publisher/bookseller model for book mobiles seems to have been a mostly Italian phenomenon not found here in North America.

 

This entry was posted in Books, Europe, History and tagged , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.