Mind the Gap

Transport for London (TfL) recently launched an updated Public Transport Safety campaign, developed in partnership with creative agency VCCP to remind travelers of its commitment to maintaining safe travel for all.

Featuring vivid primary colors, the posters aim to cut through the clutter of noise in busy train stations in order to raise awareness of the potential risks that could be lurking on an everyday commute.

 

TfL  tapped illustrator Andrew Hudson for the project, who opted for bold, 3D typography throughout the campaign’s collaterals. These will run across out-of-home, digital, social media, and internal communications platforms.

 

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