Young, blonde and available to chat in 20 languages “Emma”  is the new brand ambassador “Emma” for the travel in Germany — and she is AI-generated. On Instagram and in a chat function, she is designed to offer the international target audience on a journey around​​ the country for the German National Tourist Board and answer potential travelers’ questions.

The goal of the new campaign by the German National Tourist Board (DZT) is to make tourism seem more accessible for a young, foreign target market. The virtual influencer “Emma” represents a “modern, cosmopolitan Berliner,” according to the press release . She shares her travel experiences on the Instagram channel @EmmaTravelsGermany  . In the future, she will also “act as a personal travel companion and create personalized travel routes tailored to the individual interests of users.” In chat format, she can already answer questions in over 20 languages ​​by accessing the information on germany.travel and real-time data from the DZT Knowledge Graph.

Personally, I find it all a bit creepy, but check it out for yourself: