You all know by now that I am serious about coffee. I take it so seriously that I got my own roasting machine and learned to be a competent amateur roaster. So when I read about coffee in a tube, my first reactions was a hard pass. But then I thought about the hassles that I faced carrying brewing equipment on backpacking trips and reconsidered.

Outdoor enthusiasts can now get their caffeine fix with the world’s first coffee in a tube, brought to life by Swiss startup No Normal Coffee.

The idea of an ultra-portable kafi us de tube came to founders Alexander Härberlin and Philippe Greinacher during a hiking trip in the Swiss Alps, where the desire for a good cup of joe met the challenges of portability and simplicity. What they’ve thus concocted is a coffee paste that guarantees quality, consistency, and convenience, catering to adventurers who don’t want to compromise on flavor while on the go.

Made from 100% Fair Trade Arabica beans sourced from Colombia and sweetened with organic Swiss beet sugar, the coffee paste delivers a rich, dark roast experience. Each 100ml aluminum tube contains enough paste to make up to 20 cups of coffee, with flavors that hint at chocolate, nuts, and caramel.

To prepare a cup, mix a teaspoon of the paste with hot or cold water, stir, and enjoy. The tube’s resealable design ensures that there’s no mess, making it a practical solution for camping trips, hikes, or any activity away from home.

Besides use in drinkable form, the paste can be enjoyed straight from the tube, used as a spread on bananas or bread, or incorporated into protein drinks.