I recently discovered the dubious concept of Beforehand Postcards. The conceit behind Beforehand Postcards was that, if you were going on vacation to Europe, you could buy your postcards from them beforehand. Then you could address the cards, and maybe even write them, before you left. Once you arrived in Europe, all you would have to do was mail them.

The business lasted a little over ten years, from the early 1970s to the mid 1980s.