I was recently shocked to see many news stories about the dramatic decline in literacy in Denmark. Surveys have shown that reading skills of the nation’s children were in a steep decline. According to the New York Times, the Denmark’s leadership is taking steps to make reading more attractive to its citizens.

Currently, there’s a 25% tax on books, which any reader will tell you was already frigging expensive. It’s one of the highest tax rates on goods in Europe. So, Denmark is axing the tax on paperbacks, folio editions, and every kind of book in between. For funsies, they’ve included digital books in the mix, too:

“The gift of reading and being able to concentrate on a book is something we should give to the younger generations,” Mr. Engel-Schmidt [Denmark’s culture minister] said.

Encouraging people to read, he added, would promote literacy as well as the development of Danish culture. He pointed to worries over the overuse of social media, and said that in some cases, a book could cost more than the monthly charge for a streaming service.