MoMA in New York City has opened a bookstore in Seoul, South Korea residents and visitors in the Korean city will find the new space in the Dosan Park area of Gangnam, the fast-growing and now-iconic neighborhood south of the Han River.

MoMA opened the bookshop with Hyundai Card, the credit card company under Seoul’s Hyundai Motor Group that has partnered with the museum for nearly 20 years. Inside, the layout unfolds as a series of distinct zones. The main book hall is finished in pale grey with polished concrete floors and floating metal shelves. This way, the colorful covers of MoMA publications become the focal point. The design store in the next room brings a bold shift in atmosphere, where walls and floors rendered in glossy yellow and orange create an immersive glow around the curated objects and apparel.