Most regular travelers are familiar with the helpful site Seatguru.com. Although it still has some flaws, the site provides useful seating charts for most types of aircraft of the major air carriers. But when it comes to hotel rooms, however, we’ve been at the mercy of easily manipulated user-driven websites.

Now an innovative new website, Room 77, has been launched to remedy the situation. Developed by a consortium of hospitality, travel and techie folk, the site utilizes secret algorithms, research, Google Earth and industry supplied information to identify the most appropriate hotel rooms for picky travelers.

Eventually Room 77 plans to offer photos, floor plans and virtual views for hotel rooms in cities world-wide. For now, the site covers major hotels in Atlanta, Boston, Chicago, Denver, Honolulu, Las Vegas, London, LA, Maui, Miami, NYC, Orlando, San Diego, San Francisco, Seattle and Washington.