London Curiocity is a map/magazine (or magazine/map) and website dedicated to the history and mystery of London. It offers unique and quirky angles on exploring Britain’s greatest city.

The clever magazine is folded like a pocket map and fits in your hand. It explores new ways of discovering and encountering London based on contributor essays, stories and illustrations. And, when it’s turned inside-out it reveals a fab centerfold map.

The project was launched in September and promises to be a fun way for residents and visitors to engage London.

Hat-tip to Evan Smythe of London