To celebrate the release of the trade paperback edition of his novel Ready Player One, author Ernest Cline has created an original strategy to increase sales. The novelist is holding a contest inspired by the plot of his book. He has hidden an “Easter egg” in the form of a secret web address in the text of the book. If readers discover the hidden clue, it will lead to the first of three video game inspired challenges. The first reader to complete the triad of challenges will win a genuine 1981 DeLorian. For more info visit Cline’s contest website.