São Paulo, Brazil now offers a reason to use a public phone rather than your mobile. Sponsored by Brazilian telecommunication company Vivo, Call Parade is a collaborative art project that uses public phone booths as its medium. One hundred phone booths throughout the city have been reimagined by 100 different artists. The shell-shaped covers of the phone booths make a terrific canvas, with both an interior and exterior surface to display the art. The range of artwork spans the simple and graphic to the realistic and intensely complex. One design treats the booth as a frog’s mouth, the outside a speckled green with protruding eyes and the inside a watermelon pink. Another sports an eerily lifelike depiction of the human brain. Not only do the designs cover much artistic geography, but they also honor a variety of cultural icons, Japanese daruma, and comic strips. Vivo has uploaded images of each design with its given title, the artist’s name and bio, and the location of the booth.
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That’s a really cool idea. But I have to admit I would probably walk a few blocks further to avoid using the third one down.
it is a great way to add some colours to the concrete that abounds in our city of São Paulo! And yet another way to remember public telephone booths, that we due to disappear in the current mobile world.
Call Parade is a great public art exhibition and I’m proud to be part of it. Thanks for spreading our artworks.
Best, artist Quim Alcantara
Call Parade is a great public art exhibition and I’m proud to be part of it. Thanks for spreading our artworks.
Best, artist Quim Alcantara