Pleasures of a good bookshop

Waterstone’s, the last large bookstore chain standing in the UK, is launching a clever print ad campaign to encourage bookshop browsing. The ads are set to run in the London Underground, in national newspapers, online and in outdoor locations.

It seems a bit ironic that the chainstore that put hundreds of independent bookstores out of business is now struggling for survival against online booksellers.

This entry was posted in Books, Bookstore Tourism, ebooks, Europe, Writing and tagged , , . Bookmark the permalink.

One Response to Pleasures of a good bookshop

  1. Pingback: Borrow One If Necessary | Travel Between The Pages

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