BON VOI AGE

Posted on January 12, 2013 by Brian D. Butler

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International ad agency Ogilvy & Mather has created this clever campaign for Expedia UK by combining three-letter IATA airport codes to form pithy travel related phrases. Ultimately, they searched 9,000 airport codes to come up with 36 ads. They’ve released 9 ads so far. By the way, the tags are all facsimiles since the real ones contain security coding.

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1 Response to BON VOI AGE

  1. Laith's avatar Laith says:
    January 13, 2013 at 8:15 am

    Nice! I like the “passport stamps” the use as part of the ad too. Someone better have gotten major kudos inside the agency for this one.

    Reply

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