Faktum Hotels is not your ordinary hotel brand. In fact, it doesn’t actually rent hotel rooms at all. Instead, Faktum Hotels is a clever media campaign to bring attention to the plight of homeless people in Gothenburg, Sweden.

Website visitors are shown ten “hotel rooms” around the city that are regularly used by the homeless. Each room has a pithy, touristy description. Such as:

“This delightful dwelling is just a stroll from the romantic Dreamer’s Quay: A source of inspiration to musicians and artists alike. And all under the noble eye of the Skansen Lion from his centuries old fortress.”

Faktum patrons can donate SK 100 ($15) to “book” one of the ten rooms providing the charity with funds for safe housing and help for the homeless.

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• Homeless Tour Guides Show Visitors A Darker Side Of The City (ibtimes.com)
• Homeless Tour Guides Show Visitors A Darker Side Of The City (businessinsider.com)