Budget travel guidebook godfather Arthur Frommer has announced that he has reacquired his iconic brand from Google and that he plans to resume publishing the famed guidebook series.
Last year, Google bought the Frommer brand from publisher Wiley for a reported $25 million, but was inexplicably killing-off the Frommer guidebook line. Arthur Frommer and his travel writer daughter Pauline plan to resume publishing the guides in both print and e-book formats. They also plan to revive the Frommer.com website.
Arthur Frommer launched his travel book series way back in 1957 with the self-published title “Europe on 5 Dollars a Day“. The book was based on a budget travel guide that he had produced for U.S. troops stationed in post war Europe.
Google’s purchase and subsequent destruction of the Frommer brand is a head-scratcher, but kudos to the Frommers for keeping the old-fashioned guidebook alive.