Strange Bedfellows


Steimatzky is Israel’s leading bookseller with at least 160 bookstores and outlets around the country. Founded in 1925, the chain is anything but stuffy. They’ve been known in recent years for a series of clever and entertaining advertising campaigns. Their latest asks the question : What would it be like to go to bed with a favorite literary character?






This entry was posted in Books, Bookstore Tourism, Middle East, Writing and tagged , . Bookmark the permalink.

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