Icelandair recently premiered a clever new in-flight safety video. Instead of following convention, they decided to take the opportunity to produce a film that not only underlines the importance of safety, but that also engages passengers with a sense of curiosity about Iceland’s natural attractions.
Inspired by the awesome beauty of Iceland itself, the new safety video includes Iceland’s nature as the stunning backdrop to the typical safety message presented to all airline passengers. For example, emergency lighting is compared to the northern lights, and assuming the brace position becomes a calm and collected maneuver when waking up after a long relaxing slumber by the peaceful shore of a lake.
The safety video was written and produced by Islenska Ad Agency and directed by Pegasus. Showcasing Iceland’s hot spots of nature and beauty, filming took place on location around Iceland, including Jokulsarlon, Thkgil canyon, Fjadrargljufur gorge, Thorsmork National Park and Eyjafjoll, close to Eyjafjallajokull.