The splendid Canadian city of Quebec is a gem of a travel destination that’s too often overlooked by visitors from the rest of North America, especially during the long, cold, snowy winters. But a new tourism initiative featuring colorful outdoor art installations may get more of us to venture above the 45th parallel during the frigid months.
“Lumière sur l’art” or “Light on Art” features 34 gigantic light fixtures with colorful lampshades installed along Avenue Cartier in the Montcalm neighborhood. Created by Alfred Pellan and Fernand Leduc, the exhibition is designed to get tourists to stray from Quebec City’s gorgeous old town and discover what the other districts have to offer.
The official tourist bureau, which sponsors the project, promises a new outdoor art installation every winter for the next five years.
I thoroughly enjoyed reading this post! Turning city streets into an open-air light museum is such a brilliant concept for those long winter months. The contrast of bright, colorful artwork against the snowy backdrop must make Avenue Cartier look straight out of a fairy tale. It is awesome to see cities finding innovative ways to support local artists while boosting winter tourism in lesser-known districts. I’d love to wander down that street with a warm drink in hand! Thank you for putting together another fascinating article!