Sweden’s National Tourist Association wants to connect you with a new friend in Sweden. If you dial + 46 771 793 336, day or night, a switchboard will automatically connect you with a volunteer “ambassador” who will answer any questions that you may have about the country. In fact, they’ll probably chat about anything that you like, even how much the sequel to the Girl With The Dragon tattoo sucked. Just keep in mind that you’re paying for the call, not the Swedish tourism folks.
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Clever idea!