Thanks to the Covid-19 pandemic, most of us have been forced to postpone our summer vacation plans, but IKEA in Dubai has come up with a clever idea to offer “vacations in a box” to help send customers to far-flung destination in their imaginations.
The boxes come with a selection of curated IKEA products including pillows, tableware, candles and artwork inspired by locations such as Paris, Turkey, the Maldives and Tokyo.
The kits also come with songs and recipe suggestions to help customers recreate the vacation experience.
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A lot of ideas at IKEA’s
Very clever, fun marketing scheme. A nice find!
Ikea’s merchandise is not as creative, tasteful, and well designed as it used to be and the quality is down too, but once in a while they still come up with something good.
Lovely idea.