I love all things Iceland, including the country’s always clever tourism campaigns. The newest one satirically trolls Facebook’s recent name change to Meta and its VR-fueled metaverse dreams. “Introducing the Icelandverse” is a new campaign from Inspired by Iceland that satirizes Mark Zuckerberg’s recent stilted video presentation re-launching Facebook as Meta Platforms, Inc. (or “Meta”). In Faceberg’s twisted imagination, we’ll all be interacting in a virtual three-dimensional world through avatars before we know it, but Iceland has no need for that AR shilly-shally.