Spring Break Iceland ’23 is a tongue-in-cheek campaign that invites Spring Breakers to embrace Iceland as the ideal place to do things they may regret later–but in a beautiful setting. The campaign includes an irreverent 60-second spot, print, targeted social, and a billboard in Grand Forks, North Dakota inviting inhabitants from “the coldest town in the contiguous US”* to come warm up in Iceland. On average, Iceland is 4 degrees warmer in March than Grand Forks.

Spring Break Iceland is the deranged brainchild of writers, Sara Becker and Peter Megler, art directors, Quinn Lindgren and Christian Laniosz, with voiceover by writer and voice talent, Alex May. You can see the campaign at SpringBreakIceland.com.