Letterform Archive has published a new large format peel and stick book Hotel Retro: Vintage Luggage Labels from Tokyo to Buenos Aires. A 330-sticker-long journey through this new age of global travel by train and sea designed by San Francisco agency MacFadden & Thorpe, this incredible design archive of souvenirs takes you on a tour around the world: “From cosmopolitan European capitals to cultural havens in Bali, from pristine ski resorts in the Alps to the bustling beaches of Rio de Janeiro,” Lucie says. “The sheer variety of their represented styles is also fascinating, reflecting both regional preferences and the rapid aesthetic developments of their moment.”

“In the late nineteenth century, as industrialization allowed for the emergence of the leisure class, an unprecedented number of world travelers began touring the globe via train and sea. From far-off destinations they brought home a curious collection: eye-catching labels bearing the insignia of grand hotels, pasted to their steamer trunks as souvenirs. Today, these labels are also souvenirs of graphic design—from the opulence of art deco to the minimalism of Swiss Style. Featuring hundreds of delightful examples from the collection of Letterform Archive, Hotel Retro highlights the labels’ artistry in illustration, lettering, and typography, and restores them to their original adhesive use for the pleasure of a new generation.”