Thanks to reader Ret Marut for this post.
If you have friends or family members who have written a book:
1. Buy your friend’s book. Encourage other friends to buy the book. Go to your local library or bookstore and encourage them to buy the book. Buy books as gifts.
2. Don’t put off buying the book. Don’t wait for the holidays to buy the book as a gift. First, the sooner you buy, the more confidence you’ll inspire in your friend. Second, media and other decision makers pick up on a book based on the momentum the book inspires. The more sales at the beginning of the book’s life, the more attention it will get from key decision makers, the media, and consumers.
3. Where should you buy the book? First choice: the indie bookstore nearest you (that will help your friend get her book into that store on a regular basis). Second choice: a chain bookstore like Borders or Barnes & Noble (if they start selling the book locally, they might buy books for more stores in the chain). Third choice: the author’s website (the author makes the most money when selling direct). Fourth choice: buy direct from the author. Fifth choice: Buy from Amazon.com (preferably from the link on the author’s website).
4. Recommend your friend’s book. If you like the book, recommend it to friends. Blog about it. Tweet a review or mention. Share a note on Facebook. Recommend the book to your book group. Review her book on Amazon.com, BN.com, GoodReads, Library Thing, and other reader social networks.
5. Tell your friend what you like about the book. Provide your friend with support by telling him something you like about his book. Was it a good read? Did it move you to tears or laughter? Did you learn something new?
6. Help your friend get speaking engagements. If your friend is comfortable speaking, recommend your friend to your Rotary Club, Jaycees, church, Friends of the Library, bookseller, garden club, school, etc.
7. Recommend your friend’s website. Link to it from your website, blog, Facebook page, etc. Tweet about it. When your friend writes a blog post, link to it. If your friend tweets something great, retweet it. Feature a quote from your friend’s book on your website. Or tweet the quote.
8. Create a Wikipedia page for your friend. While authors can’t create their own Wikipedia page, other people can. Every book author deserves a Wikipedia page, since a published book grants the author at least a modicum of fame. On the Wikipedia page, feature a short bio, a bibliography, a link to the author’s website.
9. Help your friend with the media. If you know of any newspaper editors or reporters, magazine editors, radio producers or hosts, TV show hosts or producers, columnists, bloggers, etc., send them a copy of the book or a note about the author. Or tell your friend about your connection, and introduce her to your contact.
10. Pray. Prayer always helps. Pray for your friend and his book. If you’re not into prayer, ask your favorite tree to help.
11. Ask. Ask your friend how you can help her. You may have some talent, connection, specialized knowledge, etc. that might be just the thing she needs. Or they might just need some of your time to help pack and ship some books or make a few phone calls.
12. Do a video review of the book and post it on YouTube and other video sharing websites.
13. Help your friend make some videos for the book. Every author needs a cameraperson, a scriptwriter, a producer. Again, share on YouTube and other video sharing websites.
14. Look for specialty retailers. As you drive around your own hometown or a nearby larger city, keep on the lookout for specialty retailers that might be interested in selling your friend’s books. Cookbooks in gourmet shows, do-it-yourself books in hardware stores, children’s books in toy stores, art or history books at museum shops. Make the contacts yourself or pass them on to your friend to follow up.
15. Look for other sales venues. If your friend’s book is about retirement, check out accountants, tax lawyers, etc. who might be interested in buying copies to give to their clients. Health books, children’s books, and cookbooks might interest doctor and dentist offices. Health clubs might be interested in exercise or diet books. Again, make the contacts yourself or pass them on to your friend to follow up.
16. Suggest catalogs, associations, and other special sales opportunities. If you receive mail order catalogs that feature books like your friend’s book, tell her abour the catalog. The same with associations, groups, corporations, etc. that might be interested in buying bulk copies of your friend’s book.
17. Help them sell rights. If your friend’s novel would make a great movie and you have a connection to an A-list actor or producer who might be interested in making the movie, introduce your friend to your connection. The same with TV producers, audio publishers, agents, etc.