In an unprecedented effort to support booksellers in France, an ambitious advertising campaign has been launched this week. A consortium of labor groups that represent booksellers, publishers and bookstores is financing the effort to encourage French readers to visit bricks and mortar bookstores and to attend signings, book launches and literary events.

Several periodicals and newspapers, including L’Express, Le Monde, Le Figaro, Libération, Le Point and Le Nouvel Observateur, have donated more than €500,000 in ad space to the campaign.

You can read more about the story at the book news website Actualitté.