Following the devastation of World War I, and the loss of income from foreign tourism, the Italian government developed a promotional agency, ENIT, to encourage Italian tourism abroad. An integral component of the campaign was the use of fabulous advertising posters. Some of the best posters have been collected in Manifesti Posters: Traveling Around Italy Through Advertising 1895-1960 (Silvana Editoriale).
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Such beautiful posters… Where did you get them?
They are from a book titled Manifesti Posters : Traveling Through Italy Through Advertising from Silvani Editorale.Thanks for visiting.
Thank you! Will check it out on amazon.