In a public-private partnership between the U.S. government and the travel industry, this new $12.3 million ad campaign, called Land of Dreams, is about to be launched with distribution in Europe, Asia, South America and Canada over the coming months. The marketing entity, called Brand USA, hopes to inspire international travelers to visit the USA and spend, spend, spend. The swarmy little video features Roseanne Cash sing the title song. Take a peek. Would this inspire you to visit the U.S. ?
- Nice Job America! (citybranding.typepad.com)