This October, Reuben Beugel’s new company Hopper launched an innovative, eco-friendly taxi service in Amsterdam using chauffer-driven electric scooters. Charging a flat-rate fee of just € 2.50 regardless of the distance traveled Hopper’s service is quicker than traditional taxis, as it can bypass traffic jams and take advantage of Amsterdam’s tiny streets and alleys closed to larger vehicles.

The Hopper scooters can be booked on the website, by phone, with a smart phone app or be flagged down on the street. The service is currently running in the city centre, the Pijp and Zuidas, but there are plans for expansion this year to Utrecht, Rotterdam and the Hague.