Stockholm’s popular cab company Taxi Stockholm has created a website for visitors that aims to offer a novel approach to the city travel guide. Taxi Trails uses data from thousands of cab trips to highlight spots where people are actually going in Stockholm. The site can be searched geographically to find popular destinations. Users can also see where residents of specific neighborhoods, such as Södermalm, travel to by taxi. There are links to actual street views, information on restaurants, bars and tourist attractions, and of course you can book your own cab through Taxi Trails. In mobile app is in the works as well.