First-time author San Conniff Allende’s new book Be More Pirate: Or How to Take On the World and Win is all about audacity and risk taking. To prove that he walks the walk, Allende, disguised as a contractor, plastered an eight-meter-long pink fluorescent advertising banner for the book across the facade of the London headquarters of his publisher, Penguin Random House. No word yet on the response to the guerrilla marketing campaign from the publishers.
