Drifting into dreamland after the ultimate reading experience…
When book-lovers dream of luxury, they dream of Detroit’s Book-Cadillac Hotel–at least according to this fabulous ad copy from 1928. The curtains flutter, the readers snuggle, and service is swift and silent.
From Collier’s (September 28, 1928). Special Collections and Archives, James Branch Cabell Library
The Westin Book Cadillac Detroit is a historic skyscraper hotel located at 1114 Washington Boulevard in Downtown Detroit, Michigan, within the Washington Boulevard Historic District. Designed in the Neo-Renaissance style, and constructed as the Book-Cadillac, it is part of Westin Hotels and embodies Neo-Classical elements and building sculpture, incorporating brick and limestone. Among its notable features are the sculptures of notable figures from Detroit’s history—General Anthony Wayne, Antoine Laumet de La Mothe, sieur de Cadillac, Chief Pontiac, and Robert Navarre along the ornate Michigan Avenue façade and copper-covered roof elements. The flagship hotel is 349 ft (106 m) tall with 31 floors, and includes 65 exclusive luxury condominiums and penthouses on the top eight floors. It reopened in October 2008 after completing a $200-million reconstruction project.
What a fabulous advertisement – and I don’t think I’ve ever seen a hotel marketed specifically to readers before. For me, the building pictured doesn’t match up to ideas of what reader-friendly places look like. In my mind’s eye, I see wood, armchairs, something ancient-feeling and even slightly gothic, or else a hammock, swaying slowly in a gentle breeze on a sunny day.